Tips for Creating and Repurposing Evergreen Content
Every business, website and social media strategy should incorporate some evergreen content. The term “evergreen content” is used to describe any web content that’s not time-sensitive. While the word “content” can represent different forms of media, this post focuses on written articles. The thought behind this type of content is to write compelling articles that people are always searching for. Evergreen content not only makes you more “likable” by search engines, but it can ultimately help you grow your audience, mailing
Even if you don’t publish new content on a regular basis, evergreen articles help your blog get tons of traffic thanks to these everlasting posts. The thought behind this type of content is to write compelling articles that people are always searching for. Evergreen content not only makes you more “likable” by search engines, but it can ultimately help you grow your audience, mailing lists, and leads. Below are some foundational tips to help you maximize your evergreen green content.
Pick A Topic That Will Remain Relevant Overtime
Think of evergreen content as a timeless piece of information that has no expiration date. It’s not content that focuses on current trends or daily events. Good evergreen content helps solve a problem, provides tips and adds value for the reader.
Here are some general ideas for evergreen content:
- Answering reader FAQ’s
- Providing industry tips, “how to” articles or advice
- Explaining common concepts in your industry for your readers
- Feature testimonials and product reviews
Always Identify the Key Words You Are Writing For
You just came up with some amazing topics that are relevant and useful for your audience. Now what? Next, it’s time to help your audience find your content through keywords. You can use keyword planners like Google Keyword Planner. It will tell you the average number of times that a word comes up in a search and how high or low the competition is. Something else to look at is ideas for other words or terms that you may not have considered.
Create Content That Is Relevant To Your Brand
Your evergreen content should help your audience and customers. It should position you as the expert in your field and elevate your brand authority. This also builds confidence in trusting that you can provide the best possible product or service.
Share It On Social Media and Related Forums – Regularly
Another great thing about evergreen content is that its value can keep on giving. Don’t just share it on social once after it’s published. It’s a good idea to share it on different social networks, every few weeks. You will reach new readers and position yourself as a consistent source of information. Use the recommended graphic size for each platform and edit any lengthy titles. Basically, don’t be lazy. Take the time to optimize the post for each platform. Schedulers make this process much easier!
Republish Your Post As If It Was New
This means creating a brand new blog post with the same content, only better. It’s true that the more we write, the better we get. Update or revise any copy and double-check stats, figures, and references that may be out of date. Check your keywords again and add any terms that you may be missing. It’s likely that you will be able to add more value and insights since you first published your post.
Do you have any other tips or strategies that you’ve seen work well for you and your blog or website? We’d love to hear about them!